Date and Time
Wednesday May 18, 2022
9:00 AM - 10:30 AM EDT
May 18th / 9:00 a.m. to 10:30 a.m.
Location
Thomaston-Upson Chamber of Commerce 110 West Main Street, Thomaston, GA 30286
Fees/Admission
Only $39.00
Contact Information
Deborah Free
UGA Small Business Development Center
3100 Gentian Blvd.
Columbus, GA 31907
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Description
Buyer personas are fictional representations of your ideal customers. Developing buyer personas gives you a clear picture of who you're marketing to, where to find them and makes it easier to develop effective, targeted content that speaks to your ideal customers. This in-person class will show you how you can create buyer personas and use them to develop a marketing strategy that will help you bring in more customers. Course Outline: *What are buyer personas *How to use buyer personas *Segmentation *Behavior *Motivation *Objectives *Examples *The Process
